Modern Forms of Communications

FAX (Facsimile Telegraphy) - Facsimile telegraphy deals with the transmission of typewritten or handwritten message , drawings , graphics , pictures or any matter which cannot be sent through telegraphs , telephones or teleprinters.This machine operates by converting the variances of light reflected from the image of the original matter into electrical impulses which can be reconverted onto the image from on reception . Connections can be made over very long distances using the public telephone networks or radio links. Fax is perhaps the speediest system presently available and transmitting and receiving a standard letter size document takes approximately four minutes, irrespective of the amount of matter on it. In this system there is no scope for copying errors and so high order skills required at high skills. Even typed matter can be transmitted more effectively through fax than through the teleprinter since the former completely does away with the element of checking for errors inadvertently incorporated during transmittal of the matter.  

ELECTRONIC MAIL (E-Mail) - This , too is a progeny of computer technology. It facilities the transmittal of messages through the use of computer storage and computer inter-links , thus eliminating postal delays. The message is simply keyed into the system. The signals, converted into digital pulses are stored in the computer's memory for retrieval. The message can be retrieved at the recipient's convenience. Thus apart from being time saving , electronic mail is a more convenient and unobtrusive method of sending a message as the sender can be sure of not disturbing the recipient. In close inhouse communication, links are established either by the CPU of computer network internet workstations. In distant communication between offices at different locations , an extensive network of microwave or satellite technology is used for the transmission of electronic mail. Usually group communication takes place in person , in the same room but the new technology provides a facility for discussion with the group of persons on the internet . You can conduct a meeting , hold a group discussion or brief people scattered across the country or around the world. You can consult a number of experts through computers using decision support systems for their views before making a decision or for finalizing a plan of action. In teleconferencing , the attention is focused on the idea or concept that is being communicated. This is an advantage of the method but sometimes this overemphasis on the message with a corresponding neglect of the person communicating it, may not be fully in tune with the corporate culture , which needs dynamic medium of communication.  

Teleconferencing - Usually, group communication takes place in person, in the same room, but new technology provides a facility for discussion with a group of persons on the internet. You can conduct a meeting,hold a group discussion or brief people scattered across the country or around the World. You can consult a number of experts through computers using group decision support systems for their views before making a decision or for finalising a plan of action. In teleconferencing , the attention is focused on the idea or concept that is being communicated. This is the advantage of the method but sometimes this overemphasis on the message with a corresponding neglect of the person communicating it,may not fully in tune with the corporate culture,which needs a dynamic medium of communication.

Modern Forms of Communications

It is an arrangement which facilitates the speakers to communicate each other in different localities using public telephone links. Participants of the conference located in different geographical distance areas can discuss issues by using their terminals that are linked together viz the telecommunication network.

In recent years, big business organizations are using teleconferencing method to conduct business meetings with the concerned executives who are geographically scattered all over a region. For instance, a firm having a chain of branch offices offers a network for teleconferencing  service. The members or participants can go their local branch and participate,and interact in discussion with the speaker at other branches. It may be mentioned that an alternative of computer conferencing is teleconferencing. An electronic linkage of geographically scattered people is no doubt an oral communication through a medium but without the presence of persons. The advantage  of face to face conversion cannot be obtained from teleconferencing which cannot replace them. Body movements , facial expressions which also communicate feelings,attitudes etc. cannot be seen with teleconferencing perfectly. But on the other hand, teleconferencing offers a number of advantages like :

1. Time is saved.
2. Cost and energy are saved.
3. Travel to distance place to attend conference is avoided.
4. No monotony or fatigue.
5. The work arrangements , facilities, and accommodation is eliminated.

Modern Forms of Communications
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Integrated Marketing Communications - 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you're examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

Integrated Marketing Communications - 5 Primary Communication Tools

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:
This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:
This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:
This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:
This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:
Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

Integrated Marketing Communications - 5 Primary Communication Tools
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Kym Gordon Moore is a Creative Marketing Strategist and Public Relations Administrator for Moore 2 It Productions, a firm dedicated to coordinating cost-effective, creative strategic marketing packages for new small businesses and newly published authors. http://www.moore2itproductions.com She is the author of "Diversities of Gifts: Same Spirit," Co-Founder of Favorite Things for a CAUSE, a member of the American Marketing Association, American Authors Association and the North Carolina Writer's Network. http://www.kymgmoore.com

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Modern Forms of Communications

FAX (Facsimile Telegraphy) - Facsimile telegraphy deals with the transmission of typewritten or handwritten message , drawings , graphics , pictures or any matter which cannot be sent through telegraphs , telephones or teleprinters.This machine operates by converting the variances of light reflected from the image of the original matter into electrical impulses which can be reconverted onto the image from on reception . Connections can be made over very long distances using the public telephone networks or radio links. Fax is perhaps the speediest system presently available and transmitting and receiving a standard letter size document takes approximately four minutes, irrespective of the amount of matter on it. In this system there is no scope for copying errors and so high order skills required at high skills. Even typed matter can be transmitted more effectively through fax than through the teleprinter since the former completely does away with the element of checking for errors inadvertently incorporated during transmittal of the matter.  

ELECTRONIC MAIL (E-Mail) - This , too is a progeny of computer technology. It facilities the transmittal of messages through the use of computer storage and computer inter-links , thus eliminating postal delays. The message is simply keyed into the system. The signals, converted into digital pulses are stored in the computer's memory for retrieval. The message can be retrieved at the recipient's convenience. Thus apart from being time saving , electronic mail is a more convenient and unobtrusive method of sending a message as the sender can be sure of not disturbing the recipient. In close inhouse communication, links are established either by the CPU of computer network internet workstations. In distant communication between offices at different locations , an extensive network of microwave or satellite technology is used for the transmission of electronic mail. Usually group communication takes place in person , in the same room but the new technology provides a facility for discussion with the group of persons on the internet . You can conduct a meeting , hold a group discussion or brief people scattered across the country or around the world. You can consult a number of experts through computers using decision support systems for their views before making a decision or for finalizing a plan of action. In teleconferencing , the attention is focused on the idea or concept that is being communicated. This is an advantage of the method but sometimes this overemphasis on the message with a corresponding neglect of the person communicating it, may not be fully in tune with the corporate culture , which needs dynamic medium of communication.  

Teleconferencing - Usually, group communication takes place in person, in the same room, but new technology provides a facility for discussion with a group of persons on the internet. You can conduct a meeting,hold a group discussion or brief people scattered across the country or around the World. You can consult a number of experts through computers using group decision support systems for their views before making a decision or for finalising a plan of action. In teleconferencing , the attention is focused on the idea or concept that is being communicated. This is the advantage of the method but sometimes this overemphasis on the message with a corresponding neglect of the person communicating it,may not fully in tune with the corporate culture,which needs a dynamic medium of communication.

Modern Forms of Communications

It is an arrangement which facilitates the speakers to communicate each other in different localities using public telephone links. Participants of the conference located in different geographical distance areas can discuss issues by using their terminals that are linked together viz the telecommunication network.

In recent years, big business organizations are using teleconferencing method to conduct business meetings with the concerned executives who are geographically scattered all over a region. For instance, a firm having a chain of branch offices offers a network for teleconferencing  service. The members or participants can go their local branch and participate,and interact in discussion with the speaker at other branches. It may be mentioned that an alternative of computer conferencing is teleconferencing. An electronic linkage of geographically scattered people is no doubt an oral communication through a medium but without the presence of persons. The advantage  of face to face conversion cannot be obtained from teleconferencing which cannot replace them. Body movements , facial expressions which also communicate feelings,attitudes etc. cannot be seen with teleconferencing perfectly. But on the other hand, teleconferencing offers a number of advantages like :

1. Time is saved.
2. Cost and energy are saved.
3. Travel to distance place to attend conference is avoided.
4. No monotony or fatigue.
5. The work arrangements , facilities, and accommodation is eliminated.

Modern Forms of Communications
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

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